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Issue Date	Title	Author(s)
12/12/2025	THE INFLUENCE OF CONSUMPTION VALUES ON PURCHASE INTENTION FOR SUSTAINABLE FASHION PRODUCTS	-
17/7/2026	THE INFLUENCE OF SOCIAL MEDIA INFLUENCER CREDIBILITY ON CHINESE GEN Z’S ATTITUDE AND TRAVEL INTENTIONS TOWARD THAILAND	-
17/7/2026	PASSENGERS’ PERCEPTIONS, ATTITUDES, AND WILLINGNESS TO FLY WITH SOUTHEAST ASIAN LOW-COST CARRIERS DURING ROUTINE DISRUPTION COMMUNICATION	-
12/12/2025	THE INFLUENCE OF SHORT-VIDEO CONTENT MARKETING ON CHINESE CONSUMERS' PERCEIVED VALUE AND USAGE INTENTION ON DUOLINGO BRAND	-
12/12/2025	THE INFLUENCE OF BUTTERBEAR MASCOT ATTRACTIVENESS ON BRAND ATTITUDE	-
12/12/2025	THE PERCEIVED BRAND IDENTITY, VALUE, AND EXPECTATIONS OF PHILIPPINE TOURISM AMONG FILIPINO AND INTERNATIONAL TRAVELERS	-
12/12/2025	SOCIAL MEDIA USE AND PERSONAL BRANDING IDENTITY OF MYANMAR FREELANCERS	-
17/7/2026	THE INFLUENCE OF SEVENTEEN AS A CELEBRITY ENDORSER ON BRAND ATTITUDE AND PURCHASE INTENTION TOWARD INDOMILK PRODUCTS IN INDONESIA	-
12/12/2025	VIETNAMESE GEN Z'S PERCEPTION OF NATIONAL BRAND IDENTITY THROUGH CỘNG CÀ PHÊ PACKAGING DESIGN	-
17/7/2026	CHINESE AUDIENCES' PERCEPTIONS AND RESPONSES TO CRISIS COMMUNICATION IN THAI ROMANTIC DRAMA SERIES	-
12/12/2025	SOCIAL MEDIA ACCEPTANCE AMONG MYANMAR MIGRANTS IN THAILAND	-
12/12/2025	THE INFLUENCE OF SOCIAL MEDIA ADVERTISING FEATURES ON BRAND ENGAGEMENT AND PURCHASE INTENTION TOWARDS LOCAL COSMETIC BRANDS IN VIETNAM	-
12/12/2025	THE ROLE OF FOOD INFLUENCERS ON CONSUMER ATTITUDES AND PURCHASE INTENTION TOWARDS LOCAL FOOD AND BEVERAGEBRANDS IN MYANMAR AMID FOREIGN PRODUCT SCARCITY	-
13/12/2024	THE INFLUENCE OF VIRTUAL ANCHOR LIVE STREAMING ON CHINESE CONSUMER RESPONSES	-
12/12/2025	THE IMAGE OF TRANSNATIONAL UNIVERSITIES IN VIETNAM AND THE ENROLLMENT DECISION OF PROSPECTIVE STUDENTS	-
18/7/2025	THE STRATEGIC INFLUENCE OF OPINION LEADERS IN CHINESE FANDOM CULTURE OF THAI BOYS’ LOVE SERIES	-
18/7/2025	The Influences of Entrepreneur Personal Branding of Electric Vehicles on Social Media on Gen Z's Behavioral Responses in China	-
18/7/2025	THE INFLUENCE OF SOUTH KOREAN PRESENTER ON CONSUMERS’ PURCHASE INTENTION TOWARD THAI PRODUCTS	-
12/12/2025	COMMUNICATION BEHAVIOR AND ROLES OF 'MOMMY FANS' OF THE MASCOT BUTTERBEAR	-
18/7/2025	INFLUENCES OF ATTITUDES, REFERENCE GROUP, AND ELECTRONIC WORD OF MOUTH ON PURCHASING BEHAVIOR OF HONG THAI INHALER	-