Subscribe to this collection to receive daily e-mail notification of new additions

Issue Date	Title	Author(s)
12/12/2025	Media Roles in Promoting Y Series as Soft Power through Online News and Online Conversation	-
17/7/2026	Relationship Marketing Communication of Horror Storytelling Programs	-
12/12/2025	THE IMPACT OF EXPERTISE, TRUSTWORTHINESS, AND ATTRACTIVENESS OF MICRO-INFLUENCERS IN THE BEAUTY INDUSTRY ON CONSUMER PURCHASE DECISIONS	-
12/12/2025	THE DEVELOPMENT PROCESS OF THAI J-IDOL GROUPS	-
12/12/2025	Acceptance of Virtual Influencer Technology in Brand Communication	-
18/7/2025	Influences of Celebrity Involvement and Brand Equity on Visit Intention to Destination Brand of Korean music label	-
18/7/2025	THE INFLUENCE OF BRAND EXPERIENCE, ETHNOCENTRISM, AND COSMOPOLITANISM ON PURCHASE INTENTION OF “DESIGNER FURNITURE”	-
18/7/2025	INFLUENCES OF CONTENT AND SOURCE MOTIVATIONS TO WATCH VLOG WEEK ON CONSUMER BEHAVIOR	-
12/12/2025	Media Exposure and Consumer Attitudes towards Brands and Marketing Mix towards Affection Consumer Behavior Goyard and Dior Bags of Generation Z	-
12/12/2025	THE COMMUNICATION PROCESSES IN GROUP FORMATION AMONG GEN Z YOUTH TOWARD JAPANESE CARTOON MEDIA IN THAILAND	-
18/7/2025	THE INFLUENCE OF MEDIA EXPOSURE, PERCEIVED VALUE, ATTITUDE AND SUBJECTIVE NORMS ON CONSUMERS’ PURCHASE INTENTION TOWARDS ART TOYS	-
12/12/2025	PERSONAL BRANDING STRATEGIES FOR NIGHT MUSICIANS TO FURTHER THEIR CAREERS	-
30/7/2025	GUIDELINES FOR DEVELOPING TRAINING PROCESS TO ENHANCE EMOTIONAL COMMUNICATION SKILL FOR NEWS ANCHORS IN NEWSTALK PROGRAMS	-
18/7/2025	NARRATIVE STRATEGIES OF SUCCESSFUL ROV GAME STREAMERS IN THAILAND	-
18/7/2025	GUIDELINE FOR DEVELOPING Y SERIES TO EXPAND VIEWERS	-
18/7/2025	THAINESS IN OPENING CEREMONIES OF SPORT MEGA-EVENTS	-
30/7/2025	COMMUNICATION OF SHAME RESILIENCE PROCESSES AMONG SOCIAL MEDIA INFLUENCERS FACING BODY SHAMING	-
12/12/2025	Film and Buddhist Philosophy and the Potential of Film to Awaken Spectators' Mindfulness	-
18/7/2025	ANALYSIS OF DOCUMENTARY GENRES AND PRODUCER'S CREATIONS ON THE YOUTUBE PLATFORM	-
18/7/2025	Preference towards format and content on health communication  among People Who Inject Drugs	-